Is it time to take your marketing plan (or lack thereof) seriously? If you don’t have a written plan that guides your marketing activities, you’re either not doing any marketing or you’re wasting a ton of time, money and opportunities. To build a marketing plan, the first step is to evaluate your current marketing activities to determine what’s […]
MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
In this lesson, we’re going to look at the 5th “P” of lead generation, which is “Push”.
This is an uncomfortable topic for many. In a perfect world, you wouldn’t have to sell. Clients would find you and immediately see that they need to hire you now.
In this lesson, we’re going to look at the 4th “P” of lead generation, which is “Proof”.
Now that you’ve got the buyer an irresistible promise, the onus is on you to follow through on that promise with proof.
In this lesson, we’re going to tackle the 3rd “P” of lead generation, which is “Promise”.
The promise is a natural extension of the problem. If you’ve picked the right problem, you’ll have the buyer’s attention for a moment… but you need to follow up with an irresistible promise.
In this lesson, we’re going to look at the 2nd “P” of lead generation, which is “Problem”.
If you choose the right problem to solve, you’ll immediately cut through the clutter and get your buyer to sit up and pay attention. But if you choose the wrong problem, you’ll never get attention… no matter how much money or effort you expend.
In this lesson, we’re going to look at the first “P” of lead generation — which is “Profile”.
Choosing a target profile is the very first step in building a winning lead generation campaign. Not only will a clear and specific profile make it easier to find buyers, but it’ll also help you craft messages that get their attention.
This episode serves as both an introduction to the podcast and the free audio course we’re launching the show with — The 5 P’s of Lead Generation for Professional Services Firms.
The first part of this episode covers the story behind the podcast. If you want to skip ahead to learn about the course, fast forward to the 4:25 mark.
Let’s say you’ve got a big meeting coming up with a new client. This client could be a real game changer for your firm. Not only because of the revenue, but also because the client would’ve been out of your league just a short while ago. If they sign, your firm’s reputation will take a […]
A few weeks back, while listening to Question of the Day with James Altucher and Stephen Dubner, I heard an advertisement for a mattress company called Casper. As part of the sponsored message, James was going on about why Casper is such an incredible mattress. He talked about the great experience he’s had with it […]
In case you’ve been living under a rock for the past week, let me catch you up on some fairly significant world events: On June 23, British voters opted to leave the EU. The British Pound plunged to a 30-year low (and it’s still falling). $4 trillion have been erased from global equity markets. David […]