MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
There’s a lot of dangerous sales advice out there. I’m starting to see it as my mission to protect you from it. Here’s the latest from the department of “terrible sales advice you should ignore at all costs”…
A plan and consistency build a business. And if part of your marketing plan is to build a following — which it should — LinkedIn is a powerful tool. If you don’t already have a daily LinkedIn routine, I highly recommend you listen in on my candid conversation with LinkedIn powerhouse, Eli Hochberg. Even if […]
“I’m charging way more for my services now and playing a bigger game. But the challenge is getting used to thinking at a higher level.” This is what one client recently told me. When we started working together, his pricing was low and he wasn’t offering enough value to his clients. After about a month, […]
Kristen Gallagher is the founder and CEO of Edify. In this episode, Kristen shares the story of how she launched Edify and turned it into a leading learning and development firm for growing startups. Listen here… Show Notes Kristen shares her backstory What made Kristen leave her job to launch Edify How Edify’s business model […]
There’s this terrible disease that I’ve noticed seems to be rampant among entrepreneurs. Until recently, I didn’t know what to call it. I just knew how destructive it was. Well, apparently it has a name. It’s called “head-sand-itis”… And let me tell you, this thing is deadly.
Every now and then, people don’t show up for calls. It doesn’t happen to me very often. And when it does, it’s frustrating. But it also comes with the territory. When you’re putting yourself out there… When new people are coming into your world… And you’re booking conversations with prospects because your marketing is doing […]
There’s a lot of BAD advice out there about sales and selling. Even if it’s not bad advice, it’s usually meant for “professional” sales people — or those who sell for a living. But if you’re a consultant or any kind of expert who sells services, advice and insights… Not only does much of the […]