Kristin Weitzel is a powerhouse.
After a long and successful career in the advertising industry — working with big brands and large budgets (every marketer’s dream) — Kristin decided to make the leap and start her own coaching and consulting business, Prowess.
But instead of working in the beverage industry, where she already had a ton of experience and relationships, she chose to target an industry where she was a complete unknown.
Just a few years later, Prowess is now a household name in the fitness and wellness industry. And Kristin routinely speaks at the industry’s largest conferences and rubs elbows with its biggest rock stars (*cough* Mark Sisson).
How’d she pull it off? Listen to the interview to find out.