“I’m charging way more for my services now and playing a bigger game. But the challenge is getting used to thinking at a higher level.”
This is what one client recently told me.
When we started working together, his pricing was low and he wasn’t offering enough value to his clients.
After about a month, his value proposition is far more compelling and his prices have gone up by a factor of 10.
But the work doesn’t end there.
It’s one thing to level up for a month or two.
It’s another thing to make that new level your new normal.