Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants are familiar with this phenomenon: We’ll start helping clients, and they start to get a little bit of money. Which is great. That’s the point. […]
MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
Leader vs. Cheerleader
A while back I read a book on leadership called Relentless. It’s by a man named Tim Grover. Grover was Michael Jordan’s personal trainer. He was also Kobe’s personal trainer, Dwayne Wade’s personal trainer… Etc. He worked with not just good athletes, but elite-level athletes. And as you might guess… He wasn’t really there to […]
Hiring Experts
Gurgle. Gurgle. That’s the sound of some poor soul undergoing the first stages of food poisoning. (Yes, this is about consulting… bear with me). Anyway, food poisoning isn’t pleasant. It’s… violent. But, when you get food poisoning from salmon or something, you don’t swear off salmon. That wouldn’t make any sense. Sure, you might not […]
Sales vs. Delivery
The prospect doesn’t WANT you to solve problems on the sales call. Did you know that? It’s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple reasons: First, how much problem solving can you really do on an hour long call? A […]
Sales vs. Delivery
The prospect doesn’t WANT you to solve problems on the sales call. Did you know that? It’s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple of reasons: First, how much problem solving can you really do on an hour-long call? A […]
Need Kills Sales
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous wealth, big personalities. But that’s not why I want you to be like them. I want you to have what they have: Absolute Non-Neediness. They […]
The Case for Emotion
When’s the last time you woke up and said, “Man, today I just can’t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal?” Probably never. In fact, a lot of great consultants start out with a hard aversion to sales. They don’t want to seem manipulative. Especially when it comes […]
The Case for Emotion
When’s the last time you woke up and said, “Man, today I just can’t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal?” Probably never. In fact, a lot of great consultants start out with a hard aversion to sales. They don’t want to seem manipulative. Especially when it comes […]
Own Your Journey
Ever tell yourself scary stories? A ton of consultants trap themselves in a terrifying loop of self-inflicted horror stories. I’ve talked to dozens, if not hundreds, of them… Way too many are telling themselves things like: – “I’m too young or too old to really succeed as a consultant.” – “It’s not the right time […]
Bored of Your Work?
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap with money. You can’t escape it with great clients. You can’t even escape it by doing better & better work. Because the more you do, […]