MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
This is not for you
From Cold To Warm To Hot. Demystifying Facebook Ads with Michelle Evans
Word of mouth can be a helpful way to get started in business, but when the free leads dry up and you’re ready to get hyper-targeted, Facebook ads are your friend. And, according to Michelle, if you follow a three stage approach to attracting solid leads, Facebook ads don’t have to be complicated… or […]
Unapologetic leadership
Authority doesn’t win deals
“I don’t get out of bed for less than $50K”
“I don’t care if you buy”
Double your fees
Force the decision
Trickle down impact