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MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS

Boutique Growth / May 25, 2020

Prioritize Positioning

So get a lot of questions about positioning. “Ahmad,” the masses cry, “Tell us the secret!” The truth is, positioning is nothing more than the art of making clients come to you. That’s the smart way. It’s also the most sustainable way. It certainly beats hustling and pumping your network and cold calling everyone… Which […]

Boutique Growth / May 22, 2020

Clean Up Your Offer

Back in the day (the olden days of 6 months ago)… The things you could get away with were different. If you were in the market and you had a reasonably compelling offer, you could make it work. People were spending a lot. Banks were handing out cheap credit like it was candy. There was […]

Boutique Growth / May 20, 2020

Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In other words… The Hack. If you’re always looking for the shortcut… What value are you actually providing? It’s hard to provide real value when you’re […]

Boutique Growth / May 19, 2020

Focus On Yourself

April was a record month for us. We were up almost 50% from the previous month…  And we did it right in the heart of the pandemic. Sure, the economy wasn’t great. The industry was pretty shaky. And I know a lot of people weren’t so fortunate. But the fact is, there’s always opportunity to […]

Boutique Growth / May 18, 2020

Value Of A Mentor

A lot of people are retracting / constricting right now… Holding on tight to their money and what they’ve been able to acquire so far… Afraid to let it go. Because what if it doesn’t come back? (Which is an absurd concern in the context of money, but I digress…) Anyway, so in the midst […]

Boutique Growth / May 15, 2020

Don’t work with me

Imagine this: You’ve achieved a high level of success. You’re already doing well. You’re accomplished. But you have this sense that you need to take things to the next level. Because that’s what you’ve been doing for your entire career. So you come to me, and you’re like “Ahmad, here’s what’s going on with me, […]

Boutique Growth / May 15, 2020

The Perfect Business

Hey you… Yeah, you over there chasing perfection. Pursuing the perfect business… The perfect “vision…” The perfect strategy… You should know: It’s probably counter-productive. I’ve lost count of the # of people I know who seem to be constantly “spinning their wheels.” Ever feel like that? It’s because they’re constant in pursuit of something MORE […]

Boutique Growth / May 15, 2020

Honesty First

Has this ever happened to you? You’re having a sales conversation. And things are going really well. (Or so you think). You’re building a great rapport. But then something happens — maybe the prospect gets sticker shock or it seems like maybe the offer isn’t a fit — and you sense them start to pull […]

Boutique Growth / May 13, 2020

The Cons Of Success

A wise man once said, “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” That’s from Bill Gates.  And I’m not a billionaire, so maybe the rules change when you reach that level of wealth… But it’s been true for me. And it’s been true for a lot of my […]

Boutique Growth / May 11, 2020

Set The Tone

Should I lower my prices? Should I negotiate? Should I agree to the clients’ terms just because I need the money? You know, for all the content I put out… And all the indirect “teaching” I do… I still get this question a lot. I think it just comes from a place of insecurity. People […]

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About Boutique Growth

We help consultants and professional service providers attract dream clients, increase fees and scale their businesses.

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