Boutique Growth

Here’s what I DON’T want you to do: I don’t want you to take 1985- era tactics to 2020- era markets. Because they won’t work for you. A lot of people say, “Well, you’re telling me to do this, but so and so guru says the exact opposite. I don’t know how to reconcile them.”  […]

❌DANGER ❌ If you’re projecting out your goals, your vision, your dreams, your aspirations far out in the future, read this… There’s a real danger in having what I call “long hopes.”   You start to use “one day” language. “One day… we’ll get there.” “One day… we’ll achieve that goal.” “One day… I’ll become that […]

You know those annoying sports dads who won’t stop coaching their kid, constantly giving advice? That’s me. My daughter plays ice hockey, and I’m that annoying hockey dad that’s constantly telling her what to do.  Never thought I’d be that guy, but it is what it is.  Anyway, sometimes it’s actually helpful.  So the other […]

Probably the most common mistake consultants make in sales… Doesn’t have to do with the script or the technique or anything like that. It’s a mindset issue. A lot of consultants, if they haven’t been around sales a lot, think of it as something you DO to a prospect — that if they just say […]

I hate to be the bearer of bad news, but there’s a “growth myth” out there that needs to be popped.  I’m talking about the myth of “hockey stick” growth. Real growth is a LOT messier than that. Example: November and December were great months for us.  January though?  Not so good.  We cratered pretty […]

Want to know what REALLY gets under my skin? Makes my blood boil and my eyeballs itch? The worst question in the world. It’s this: “How do I know it’s going to work?” A lot of times when I get on a call with someone and they don’t really believe in themselves or their own […]

Somebody said to me recently, they said the things that you were telling me to do, they’re not really aligned with my personality… I don’t feel comfortable doing this kind of marketing volume… I’m out of my comfort zone when it comes to sales… Stuff like that. And I get it. Because a lot of […]

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why do you need a podcasting agency? Haven’t you already launched multiple podcasts, published 400+ episodes, etc etc?  Well, yes. My podcast was one of the […]

There are only two things that need to happen for a client to hire you. A lot of people don’t get this. Because they don’t know how to make either one of these things happen. And it doesn’t matter how GOOD you are… It doesn’t matter how much expertise you have, or what you can […]

Here’s why I NEVER ask for opinions. (Yes, really). Because when you, as a business owner, are facing challenging decisions… Decisions that could have a HUGE impact on you & the future of your firm… The temptation is to kind of “offload” it. You talk to your friends and family. You talk to your accountant. […]