Spoiler alert: the world doesn’t revolve around you. No one cares about your business. No one cares about your goals. No one care about your problems. The faster you get over that, the more successful you’ll be. If you’re in the business of creating value for your clients (I don’t know of any other business […]
MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
Balancing revenue and reach
There’s always a tradeoff between revenue and reach. When you have limited time and resources, you need to decide which outcome to optimize for. You can either bring in new business or work on expanding your reach. The key is to be deliberate about that decision and own it.
How to face rejection with confidence
If you’re asking for the business, you’re going to face a lot of rejection. If you’re not getting rejected, you’re probably not asking enough. In this episode, I’ll share how I react when a prospect says “no”.
Never seize on the first available option
I’ve been reading Ray Dalio’s book, Principles. There’s a section in the book where Ray talks about decision making. In this episode, I’ll talk about how you can apply Ray’s advice to make better decisions for your business (and avoid bad ones).
Make it easy to talk to you
The consulting or professional service transaction begins with a conversation. If you make it easy for prospects to talk to you, you’ll open up more relationships that you can nurture into revenue. But if you put up too many obstacles to a conversation, you’ll throttle your own growth.
How to Build a Successful Micro Firm with Matt Inglot
Matt Inglot is the Founder of Tilted Pixel and host of the Freelance Transformation podcast. In this episode, Matt shares the story of how he scaled down his marketing agency into a “micro firm” so he could make more money, work fewer hours and avoid the headaches that come with running a large agency. Show […]
The key to achieving your goals
How are your new year’s resolutions coming along? If you’re like most people, you’ve probably forgotten what they were. The critical mistake that we all make, when it comes to goal setting, is failing to ignore the role that motivation plays in sustaining our efforts. If you don’t see the fruits of your work early […]
Guard your attention
I’ve been reading Tim Wu’s Attention Merchants. It’s made me reflect on how our attention is our most valuable resource, and yet we unwittingly pawn it off to Facebook, Google and Snapchat for pennies on the dollar. My question to you: why are you selling your attention to someone else, when you could be profiting […]
Getting ready for war
I found this post by Sam Ovens on how he’s plotting his plans for 2018. Sam calls this his war map. At first, I found the terminology to be kind of objectionable. But now I totally get it. And I think it’s brilliant.
How to Create a Lead Magnet that Converts with Reuben Swartz
Reuben Swartz is the Founder of Mimiran, a web application that helps consultants convert more website visitors into leads, more leads into conversations, and more conversations into signed proposals. In this interview, we talk about Reuben’s journey from software developer to independent consultant. Then we talk about how to generate more leads from your consulting […]