Your website can either bring someone into your pipeline or it can turn them away. — Tsavo Neal Is your website generating leads? If it’s not, you’re leaving money on the table. For a consulting practice, the sole purpose of a website is to generate leads. Without leads, your website is NOT doing its job. […]
MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
Jake Jorgovan started his entrepreneurial journey as part owner of a video production agency. A few years into that experience, despite the fact that business was booming, Jake decided to sell his stake in the agency because he was looking for something else. After a few more experiments and some international travel, Jake realized that business […]
Mary Ann Samedi, Managing Director of Amazing Appeal, is a learning and development professional with over 15 years of experience facilitating workplace learning programs in corporate and non-profit communities. In this hot seat interview, Mary Ann and I discuss how to grow her signature coaching program, Set to Lead, which helps professionals prepare themselves for […]
To truly achieve mastery, you have to focus on just one thing. — Philip Morgan Specialization is HARD. Even if you’re convinced of the benefits of specialization, taking the steps to claim a specialist position is another thing altogether. Like most things in life, it comes down to fear. There’s this irrational voice inside your […]
I still remember the day I first discovered Rochelle Moulton. It started with a tweet from Jonathan Stark. From there I clicked through to Rochelle’s website. And within seconds, I was hooked. Rochelle is one of the few personal branding experts who walks the walk. The moment you land on her homepage, it feels like […]
Joel Smith is the only theatre producer turned business development consultant that I’ve ever met. If that’s not enough to make for a good story, Joel has found a way to integrate his theatre experience with his business development practice, Ampersand Smith. The result? When you talk to Joel, you don’t get a lot of […]
Great news… we’re back! You may have noticed that Forecast has been on break since the summer. If you’re one of the kind people who not only noticed, but also reached out to see if I was okay… thank you! But don’t worry, the break served us well. We are back in action with a […]
In this lesson, we’ll talk about how to translate your goal into a plan that you can execute. Make no mistake, there’s nothing sexy about this process. But if you don’t take this extra step, your goal will always remain a goal.
What’s your focus in Q3?
When it comes to marketing, less is more. There’s no sense committing to a whole set of tactics that you probably won’t be able to follow through on.
Q2 is officially over. More than 50% of the year is behind you. The question is, are you 50% of the way towards achieving your goals?
That’s the essence of the quarterly review process. You need to assess what worked in the previous quarter, what didn’t work and what you need to do differently going forward.