I was listening to a discussion on “when to invest in your business” on the Business of Authority podcast with Rochelle Moulton and Jonathan Stark. I thought I’d weight on the topic here as well.
MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
In this episode, Anthony English shares the story of how the market for his IT services suddenly collapsed after the financial crisis, and how he had to reinvent himself as a result. This is what led Anthony to discover his “superpower” — and he hasn’t looked back since. Show Notes Anthony shares his backstory How […]
David C. Baker has an excellent positioning test in his book, The Business of Expertise, called “Drop and Give me 20”. Not only is this a great way to test your positioning, it’s also a great way to come up with thought leadership ideas.
Here’s a heart breaking story I heard about someone who’s about to have a heart transplant in his thirties. It’s a sober reminder of how delicate your life is and how important your relationships are.
I had a fantastic phone call with Liston Witherill the other day. It reminded me how important it is to have a tribe of like minded folks who are fighting the same battles as you to share notes with.
If you’re waiting for perfection to arrive, keep waiting. You can spend hours upon hours perfecting your website, LinkedIn profile, content videos, blog posts, etc. But spending more time trying to achieve perfection is preventing you from doing something else that’s more important.
Inspiring words from my kickboxing coach: “you can’t be good at everything.” As shocked as I was to hear those words, he meant well. And the truth is, he was spot on. You CAN’T be good at everything. So you might as well focus on the things you’re good at, and forget everything else.
In this interview, Mark Evans and I talk about how to get attention by crafting powerful stories that pull your audience in, engage them in the conversation, and make them interested in what you have to offer. Show Notes Mark shares his back story Why networking face to face is still relevant Mark’s perspective on […]
I’ve had an accountability partner for over a year now. You’d be surprised at how much more focused you get when you know you need to report your progress to someone every week.
I’ve been working on a side business with a partner for 3 years now. My partner and I lead busy professional lives, so it’s always hard to find time for a side project. We finally decided to hire someone to help us move this forward. Here’s why.