If you’re not taking action every single day, you’re not taking this seriously enough. The best strategy in the world won’t save you if you’re not executing consistently. The truth is, progress happens daily — not weekly, not monthly, and not quarterly.
MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world […]
There’s no pride in doing everything on your own. If you try to be the superhero entrepreneur who does it all and never asks for help… you’ll either fail miserably or burnout, whichever comes first. Those of us who have been at this for a while recognize that part of being an entrepreneur is knowing […]
Do you know who your ideal clients are? Every time I think I’ve got a good handle on this… I have a conversation with someone who completely shatters my assumptions about who my ideal clients are… and who they aren’t. Identifying your “ideal client” is not merely an intellectual exercise where you sit around and […]
Most of us play in markets with well-established competitors. They’re bigger than us. They’ve been at it for longer. They have more money. They have a longer track record. Maybe they’re bona fide celebrities in the marketplace. It can be intimidating to try to compete with these folks. No matter how much value you bring […]
Jason Foster is the Founder of Cynozure, a big data consultancy based in London, UK. Jason’s team has a wide breadth of experience in the big data space. But this presents a challenge. How can they pinpoint a specific target market to pursue when their capabilities and experience are so diverse? In this hot seat […]
Within 24 hours, I had signed a new client and lost another client. On a Monday afternoon, I left a meeting with a prospect I’d been nurturing for months. We agreed that now was the right time to start working together. The next morning, I received a call from an existing client who said they […]
“I have two problems… I lack direction and I don’t have time.” These are the exact words a consultant said to me over the phone. In just a few words, he captured the struggle 99% of consultants and service providers face with their marketing. DIRECTION + TIME Without direction, you’ll spin your wheels. You’ll try […]
Spoiler alert: the world doesn’t revolve around you. No one cares about your business. No one cares about your goals. No one care about your problems. The faster you get over that, the more successful you’ll be. If you’re in the business of creating value for your clients (I don’t know of any other business […]
There’s always a tradeoff between revenue and reach. When you have limited time and resources, you need to decide which outcome to optimize for. You can either bring in new business or work on expanding your reach. The key is to be deliberate about that decision and own it.