I just wrapped up a meeting with a new client. It got me thinking about cherishing those special moments in your business when things are going really well.
MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
Anthony English posted an offer on LinkedIn to review 10 LinkedIn profiles and provide video feedback. I jumped on the offer and was amazed at the feedback I received.
I came across an article by Marc Mawhinney on LinkedIn called “I want my clients to get beat up a little.” In the article, Marc talks about why the work we need to do is often the most uncomfortable work. The solution? Get beat up a little bit.
Another lesson from my interview with David C. Baker today. David said something that really struck me. We were talking about the importance of having integrity as an expert and not selling yourself short. On that point, David said: “I’d rather you drive an uber.”
I recently interviewed David C Baker on Forecast. I’ll be sharing some of the notes from the interview in the coming days. But the one key lesson I learned from the interview is that when you play the long game, the short game becomes a whole lot easier.
With our third child on the way, life at the Munawar household is about to get very busy. It’s got me thinking about balancing work and family, as both start to get more and more complicated.
John Jantsch told me an amazing story on Forecast about an architecture firm that was looking for their “differentiator”. So they went out and surveyed their clients to find out why they had hired them. The answer they got was something they never would’ve come up with on their own.
I believe specialization is the #1 obstacle preventing most consultants and service providers from working with better clients, earning higher fees and getting the respect they deserve.
We always make things more complicated than they need to be. It’s human nature. We take something that should be simple and we add all these unnecessary layers to the process. Stop doing that.
I was listening to a discussion on “when to invest in your business” on the Business of Authority podcast with Rochelle Moulton and Jonathan Stark. I thought I’d weight on the topic here as well.