MARKETING INSIGHTS FOR PROFESSIONAL SERVICE PROVIDERS
If you ever have an opportunity to find out what people think of you, take it. I was chatting with a prospect the other day. And he said to me: “I see you as a business coach with a marketing focus.” Whether or not I agree with that statement is beside the point. Knowing how […]
I was talking to a prospect about the future of his business. We both knew that he needed to make some changes. So I made him an offer to work with me. But he couldn’t do it. He knew it was good for him. He knew something needed to change. He knew he couldn’t continue […]
I had a frustrating conversation the other day. I was talking to a prospect who wanted some advice on lead generation. I asked him: “What have you done in the past to generate leads?” He said: “We’ve used Facebook ads and it’s worked pretty well.” So I said: “So why don’t you do more of […]
A couple years ago, I had this idea for a free course on lead generation. I spent months thinking about it and deliberating. I spent weeks working on the content and writing scripts. I hired a video team and rented out a studio to record the lessons. When it was all said and done, I […]
When you don’t have a strategy, everything sounds like a good idea. There was a time when I’d jump on every shiny object I could find. “Oh, that sounds interesting.” “Well I really should try this.” “If so and so is doing it, shouldn’t I?” Pretty soon I was doing 10 different things to market […]
Some clients show up just at the right time and buy immediately. Some clients are nowhere near the point of decision. You can’t control that. But here’s what you can do.