Marketing for B2B Professional Services & Consulting Firms
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Insights
Overcoming Self-Sabotage
Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]
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The Secret To Building A Business That Lasts
Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]
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The Buyer Cares About One Thing…
A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]
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Solo Consultant Out-Pitches Deloitte
Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]
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If Your Business Is Draining You, Align These Two Things.
One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]
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Don’t Run ADs Until…
“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]
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Growth For No Reason
Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]
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Is Your Ego Killing Your Results?
A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]
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Hacks Are For Hacks
You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]
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Experts For Experts
Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]
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Don’t Hustle
Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]
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Are you a freelancer or an entrepreneur?
Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]
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I recently bought a new mountain bike (Rocky Mountain Fusion 40 for my fellow MTB’ers). When I was first shopping around, I went into my local bike shop to get some advice from the owner. He told me what to look for, what to research and narrowed the scope of the bikes I should be […]
Watch NowI don’t negotiate. You shouldn’t either. Sometimes I get people on the phone, and it seems like a good fit at first… but then when I tell them about exactly what goes into the 90 Day Pipeline, and how much the investment is, etc etc… suddenly it turns out it’s not such a great fit […]
Watch NowI was listening to an audiobook named Never Split the Difference written by the FBI’s head negotiator. The author’s name is Chriss Voss and he’s been involved in years of hostage negotiations with deadlines, dollars, and lives at stake. And he brought up the F-Word. FAIRNESS. His thoughts, paraphrased… Were that people would go to […]
Watch NowWhen you first get started creating a lot of content, it’s easy to think that it doesn’t really affect anyone. You just put it out into the world and you think, “Nobody’s going to read this. Nobody’s going to care.” And for maybe the first week or so, that might be true. Which is why […]
Watch NowA lot of people see Boutique Growth churning out content day in, day out. So then their analytical mind jumps straight to all these questions: “What do I talk about?” “What ideas should I share?” “How much value do I give away?” Etc. You should already have those answers. And I’ll tell you how. But […]
Watch NowAre you going into business blindly? I talk to a lot of people and they all get into business for themselves for the same reasons. They want the freedom. The autonomy. The control. And of course, the money. But (and it’s a big “but”) — in the pursuit of all those things, they often LOSE […]
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