Welcome! Below you’ll find a series of marketing tutorials that were previously featured on our podcast. They’re organized here by topic so you can easily find what you’re looking for. Just click on a topic to access to the tutorial (no opt in required).
Lead Generating Websites
Is your website generating enough leads? Your website is the nucleus of your digital marketing strategy. If it’s not doing its job, the rest of your marketing efforts will suffer. In this tutorial, you’ll learn how to build a website that converts visitors into leads.
If you’re not reviewing your marketing activities every quarter, you’re making a huge mistake. In this tutorial, you’ll learn how to approach the quarterly marketing review so you can spend less time on stuff that doesn’t work and more time on stuff that does.
Sales & Business Development
You don’t have to like the idea of selling. But you do need to understand that the better you get at selling, the faster your business will grow. In this tutorial, you’ll discover how to sell your services more effectively.
If you’re worried your firm looks and sounds like all the other firms out there, you may have a branding problem. In this tutorial, you’ll learn how to make your brand stand out from the pack and get noticed.
You’ve problem heard the term content marketing before. Even if you haven’t, you’ve definitely seen content marketing in action (hint: this page). But creating content can be a lot of work. In this tutorial, you’ll learn a practical approach to getting started with content that won’t take up all your time.
Writing a value proposition for your firm is REALLY important. It forces you to get laser focused on what you do, who you do it for and why they should care. In this tutorial, you’ll discover how to design a value proposition for your professional services firm using a tool called the Value Proposition Canvas.
Are you stuck trying to figure out which marketing tactics make sense for your firm? The marketing funnel is a framework that will help you choose the right tactics, measure their effectiveness and ensure everything you’re doing is actually driving business.