There’s something magical that happens when a referral is made. For your client (the referrer), it makes them look good. If they refer someone to you and that person has a good experience, they’ll be the ones to thank for it. For your prospect (the referee), it’s a shortcut. The buying process is easier and shorter when […]
Forecast · The Marketing Podcast for B2B Professional Services & Consulting Firms
I recently attended a luncheon hosted by the Legal Marketing Association’s Toronto chapter. This is an event that’s held every month for marketing professionals from law firms across the city. To be honest, ever since I started Boutique Growth, I’ve rarely attended events like these. Not because I don’t think it’s worth it. But simply […]
Convinced that video is the future? Ready to hit record and share your message with the world? That’s great. But even if you have the time and inclination to record video, it’s not going to be easy. The truth is talking into a camera is really uncomfortable. Even the most experienced video rock stars, like […]
Isn’t it about time you got on video? Unless you’ve been living under a rock, you’ve probably noticed the abundance of video content making its way around the internet these days. And it’s not just on YouTube… Facebook, Twitter, Instagram and SnapChat are all betting big on video content. But isn’t video is only for […]
Kristin Weitzel is a powerhouse. After a long and successful career in the advertising industry — working with big brands and large budgets (every marketer’s dream) — Kristin decided to make the leap and start her own coaching and consulting business, Prowess. But instead of working in the beverage industry, where she already had a […]
There’s a lot that goes into building a lead generating website (we’ve covered a lot of it over here). But your call to action is the single most important variable when it comes to generating leads. Because even if you do everything right but you get the call to action wrong, you’ll have a lot of people who think you’re nice — but very few leads.
How much time do you spend thinking about the buying process from your client’s perspective? If you’re honest, not much at all. Most professionals barely spend time thinking about the selling process. They adopt a “show up and throw up” strategy to their new business meetings. And then they wonder why they keep losing deals. […]
I hate to be the one to break this to you. But no one is going to read look at entire website. No one is going to click on all the pages. And no one is going to read all the text. That’s the bad news.
How much thought did you put into your professional headshots and portraits? If you’re like most people, not much at all.
You either found a local photographer to take a picture of you in some kind of studio; or you dusted off the DSLR you barely know how to use and took a picture in your living room (not that I’ve never done that…).
You know how important your website is. You know that prospects will always check out your website before they meet with you. You know that your website often determines whether or not you’ll even get a meeting.
So the question is, is your website doing what it’s supposed to?