In this lesson, we’ll talk about how to translate your goal into a plan that you can execute. Make no mistake, there’s nothing sexy about this process. But if you don’t take this extra step, your goal will always remain a goal.
Forecast · The Marketing Podcast for B2B Professional Services & Consulting Firms
What’s your focus in Q3?
When it comes to marketing, less is more. There’s no sense committing to a whole set of tactics that you probably won’t be able to follow through on.
Q2 is officially over. More than 50% of the year is behind you. The question is, are you 50% of the way towards achieving your goals?
That’s the essence of the quarterly review process. You need to assess what worked in the previous quarter, what didn’t work and what you need to do differently going forward.
Jane Portman began her entrepreneurial journey as a freelance designer on oDesk (which is now called Upwork). She struggled to find good clients who were willing to pay reasonable rates for her services. Fast forward a few short years, Jane is now a household name in the user experience industry. She has written several books […]
No client relationship lasts forever. Usually it’s the client who decides it’s time to move on. Maybe they needed your services for a certain period of time. Or maybe their business has changed and they’re looking for a new way of doing things. But sometimes you should be the one to end the relationship. I […]
(click to tweet) Do you know how to use LinkedIn to generate leads? If you’re like most people, the answer is probably no. Short of harassing people with copy and pasted messages, you likely don’t have a strategy to make the most of this incredibly powerful business development tool. Today’s guest is here to help. […]
You know all those challenges you have with marketing? the lack of time to commit to marketing consistently the lack of budget to dedicate to marketing activities the struggle to figure out which marketing tactics will work It turns out you’re not alone. A recent survey on the biggest marketing challenges facing small businesses by […]
Do you bill clients by the hour? Whether you backed into that model by default, or it was the client’s expectation, or that’s just the way things are done in your industry — Jonathan Stark thinks you’re nuts (well maybe not you, but definitely the concept of hourly billing). In this interview with Jonathan Stark, […]
Do you offer a free consultation on your website? Whether you call it a free consultation, strategy session, or some other fancy name — the idea is the same. You give away advice for free in the hopes that the prospect will want to hire you as a result. It’s a compelling idea. But according […]
Every solo professional eventually has to make a decision. Do you scale up by hiring staff? Or do you stay solo and find other ways to grow? The default path used to be hiring staff. But there’s another option that’s becoming more common. Many consultants are opting to stay solo (or at least very small) […]