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Do you dream of becoming an all star closer? Do you wish you could walk into a new business meeting and walk out with a deal every single time?
Well, dream on. No matter how good you get at closing, you’re not going to close every deal. That said, it would be nice to close more of them, wouldn’t it?
Despite what you might have seen in the movies, closing a sale isn’t about stringing together the perfect pitch or manipulating the buyer into signing on the dotted line.
It actually has more to do with everything that happens before the close.
In this lesson, I’m going to share some pro tips on closing from Anthony Iannarino of thesalesblog.com. This is the unsexy advice on closing that no one tells you.