I’m going to let you in on a little secret.
There’s something that marketers and copywriters (people like me) don’t like to tell their clients (people like you) about messaging.
We prefer that you think creating “messaging” is some complicated, fickle process that simply can’t be understood by the layman.
It’s best to leave this stuff to the experts. Try as you may, you just won’t understand.
But the truth is, as much as powerful messages don’t live inside your head, they don’t live inside your copywriter’s head either.
They live inside your client’s head.
In this lesson, you’ll learn:
- What your clients really want (hint: it’s not your services)
- How to sell them the change they want to see in themselves
- Four simple ways to conduct customer research