This is where messaging gets messy.
Up until now, we’ve talked about where powerful messages come from and how to get your clients to tell you what they want.
But even after you’ve done all that, you can’t simply communicate one message to all your ideal clients and hope it’ll stick.
That’s not how things work.
Every buyer is at a different stage in their journey. While your message might be spot on for some buyers, others might not quite be at that stage yet, and some might be past that stage.
So how do you convey a message that speaks to buyers at different levels of awareness? The first step is understanding what those levels of awareness are.
In this lesson, you’ll learn:
- How to speak to buyers at different levels of awareness
- Where to use different types of messaging
- What buyers are looking for at each stage