Grab the entire series on branding at forecast.fm/brand
Do you look and sound the same as all your competitors?
There’s an easy way to find out. Print out the ‘about’ page of your website alongside the ‘about’ page of your closest competitors. Then black out any specific references that would identify each firm.
Then, show the ‘about’ pages to one of your clients and see if they can figure out which one is yours. Chances are, they’re going to have a hard time telling you apart.
In this lesson, we’ll look at four specific ways to make your brand stand out from the pack. Or, as Pia Silva says, to “badass your brand.”