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In a professional services context, the purpose of your website is to generate leads. If your website isn’t generating leads, it’s not doing its job.
There’s a lot that goes into building a lead generating website (we’ve covered a lot of it over here). But the call to action is the single most important variable when it comes to converting casual window shoppers into serious buyers.
Because if you do everything else right but you get the call to action wrong, you’ll find yourself with a lot of people who think you’re nice — but very few qualified leads for your services.
So how can you get more people to take action on your website? What kind of call to action will compel your ideal clients to act now? That’s what we’re going to cover in this lesson.
- 5 different calls to action you can try on your website
- How to determine which call to action will work for you
- How to craft a minimum viable call to action