Need a marketing plan but don’t know where to start?
If you don’t have a strategic marketing plan with a clear execution path, you need to fix that ASAP. Otherwise, you’ll just keep spinning your wheels with little to show for it.
The good news is you do NOT have to spend months developing some complicated “pie in the sky” marketing plan. In fact, the simpler your plan is the more likely you’ll be able to execute it.
That’s where we can help. We’ll help you build a strategic and actionable Marketing Playbook for your professional services firm.
Here’s how it works:
Step 1 · Target Market
Who do you serve? If you’ve been in business long enough, you’ve probably learned the hard way that not all clients are created equal. There are some great clients, there are a some nightmare clients, and there are a lot of clients somewhere in between.
In this step, we’ll take stock of who you currently work with and evaluate which clients are the best fit for your firm. The goal here is to get laser focused on the clients that are “made for you” so you can find more of them.
Step 2 · Positioning
Now that you know who you’re targeting, how do you win their business? How can you position yourself as the “one and only” solution to their problem?
Most professional services firms look and sound the same. But clients aren’t looking for “more of the same”. They’re looking for the firm that stands out from the pack so they can make a purchase with confidence.
Step 3 · Solutions
Now we’re getting into the nitty gritty details of your offering. At this stage, there will probably be changes to the way you structure your services and how much you charge, based on your target market and positioning.
This is not simply a matter of listing services with price tags. It’s about building a “solutions roadmap” that will help you engage more clients, build stronger relationships and charge higher prices.
Step 4 · Funnel
The marketing funnel is a powerful tool to optimize your marketing activities. It helps you eliminate wasted effort and zero in on the tactics that actually drive business.
In this step, we’ll assess the marketing channels and tactics you’re using now. Then we’ll build a simple 3-step marketing funnel that engages your ideal clients, builds trust and authority, and nurtures them into a transaction.
Step 5 · Action Plan
There are a million things you could do to market your firm. But if you try to do too much at once, you’ll end up spinning your wheels and have little to show for it.
In this final step, we’ll boil your entire marketing strategy down to a step by step action plan that you can execute. All that’s left to do is put in the work.
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