Here’s an all-too-common scenario…
Business is going well. You’re swamped with client work. And you generally have a lot going on. But you know you need to invest in marketing to “keep the good times rolling.”
So you try a few different things. Maybe you start a blog. Or you start shooting videos. Or you try generating leads on LinkedIn or Facebook.
But those activities just don’t yield the results you’re looking for. You’re spending a lot of time and doing a lot of work… but there’s not much to show for it.
You, my friend, need a funnel.
If that scenario sounds familiar to you, one of two things is happening:
- Your marketing funnel is broken.
- You don’t have a marketing funnel.
Either way, before you invest more time and money into marketing or lead generation, you need to fix your funnel.
Otherwise you’re just throwing resources down the drain.
What the heck is a “marketing funnel” anyways?
I’m glad you asked.
A marketing funnel is a process designed to convert leads into clients. It defines the step by step process of generating leads to closing deals — and everything inbetween.
When your marketing funnel is “converting” — you can afford to spend more time and money on lead generation because you know some of those leads will turn into clients.
When your marketing funnel isn’t “converting”, or you don’t have one, then you’re just throwing stuff at the wall hoping it’ll work. And it rarely does.
Here’s what a simple marketing funnel looks like:
- Attraction – This is where prospects discover you. Whether it’s on social media, through a referral, a Google search, or any other channel. This is is the stage of the funnel where “lead generation” happens.
- Retention – This is the most overlooked stage in the funnel. Once you have a lead, you need to present them with an opportunity to deepen the relationship. Most prospects aren’t ready to buy. You want to build a relationship with them so when they’re ready, you’ll be the obvious choice.
- Conversion – This is where the prospect finally makes a buying decision. They’ve worked their way through your funnel to the point where they’re ready to make a move. Conversion tactics are typically a mix of push and pull. And they vary quite a bit from firm to firm.
I will help you build a marketing funnel that’s tailor-made for your firm (if you qualify)
You could figure out how to do all this on your own.
But it takes time, trial and error (my free lead generation course is a great place to start).
If you want an expert opinion on your funnel, and you want to get it done faster, then here’s what I can do for you.
I will personally help you build your marketing funnel. We’ll work together, one-one-one, to build a funnel that is tailor-made for your firm. This won’t be some cookie cutter or generic funnel. It’s going to be engineered specifically for your business.
Here’s how it works:
- Funnel Workshop (90 minutes) — After you answer some questions about your business via email, we’ll meet to develop an overall strategy and pick specific tactics that will have the biggest impact for your firm.
- Funnel Report (2-3 pages) – My team will put together a report that presents the overall design of your funnel and notes on the strategy and tactics chosen. We’ll also include recommendations on what you should do next.
- Funnel Support (14 days) – The goal here is to help you take action. If you have any questions about your funnel after the workshop, just send us an email and we’ll get you sorted out.
The cost for this is $500 USD.
My private coaching clients typically pay well over $20,000 for this level of service. So before we proceed, I need to make sure you fulfill certain criteria. The last thing I want to do is waste your time and mine.
If you’re interested, fill out the application form below and we’ll let you know if you’re a good fit for this package. And don’t worry, if I don’t think I can help you, I’ll save us both the headache!